Neuromania PDF
By:Paolo Legrenzi,Carlo Umilta
Published on 2011-05-12 by OUP Oxford
Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.
This Book was ranked at 3 by Google Books for keyword Psychology Cognitive novel.
Book ID of Neuromania's Books is 8UHQZVfY49oC, Book which was written byPaolo Legrenzi,Carlo Umiltahave ETAG "h7ihgfGiBm0"
Book which was published by OUP Oxford since 2011-05-12 have ISBNs, ISBN 13 Code is 9780191621192 and ISBN 10 Code is 0191621196
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Book which have "144 Pages" is Printed at BOOK under CategoryPsychology
Book was written in en
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