Applying Neuroscience to Business Practice PDF
By:Dos Santos, Manuel Alonso
Published on 2016-10-25 by IGI Global
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
This Book was ranked at 12 by Google Books for keyword Psychology Cognitive Neuroscience Neuropsychology novel.
Book ID of Applying Neuroscience to Business Practice's Books is 2l1XDQAAQBAJ, Book which was written byDos Santos, Manuel Alonsohave ETAG "aLhNt9G2Z7s"
Book which was published by IGI Global since 2016-10-25 have ISBNs, ISBN 13 Code is 9781522510291 and ISBN 10 Code is 152251029X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "332 Pages" is Printed at BOOK under CategoryPsychology
Book was written in en
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Download Applying Neuroscience to Business Practice PDF Free
Download Applying Neuroscience to Business Practice Books Free
Download Applying Neuroscience to Business Practice Free
Download Applying Neuroscience to Business Practice PDF
Download Applying Neuroscience to Business Practice Books
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